Social Media Strategy Development
- Conducting market research and competitor analysis.
- Defining target audiences and creating buyer personas.
- Setting goals and KPIs (Key Performance Indicators) for social media campaigns.
Content Creation
- Creating high-quality and engaging content (images, videos, graphics, and written content).
- Developing content calendars tailored to the client's brand and audience.
- Writing compelling captions, posts, and headlines.
Content Curation
- Sourcing relevant and valuable content from third-party sources.
- Sharing industry news, trends, and insights that align with the brand’s values.
Account Setup and Optimisation
- Setting up new social media profiles or optimizing existing ones.
- Ensuring consistent branding (profile picture, cover photos, bios, etc.).
- Implementing SEO strategies for social media profiles.
Social Media Scheduling and Posting
- Using scheduling tools to plan and automate posts.
- Ensuring consistent posting schedules to maximise engagement.
Community Management
- Engaging with followers through comments, messages, and mentions.
- Responding to customer inquiries and managing feedback.
- Monitoring and managing the brand's reputation online.
Social Media Advertising and Promotion
- Creating and managing paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
- Optimizing ads for better reach, engagement, and conversions.
- Analysing ad performance and making necessary adjustments.
Analytics and Reporting
- Tracking social media performance metrics (engagement, reach, impressions, etc.).
- Creating detailed monthly or quarterly reports for clients.
- Providing insights and recommendations based on data analysis.
Influencer Outreach and Collaboration
- Identifying and connecting with influencers relevant to the brand.
- Managing influencer partnerships and collaborations.
- Tracking the success of influencer campaigns.
Crisis Management
- Monitoring brand sentiment and addressing negative comments or PR crises.
- Developing strategies for handling negative feedback and maintaining a positive brand image.
Competitor Analysis
- Monitoring competitors' social media activity.
- Analyzing competitors’ content strategies and performance.
- Identifying opportunities and gaps in the market.
Social Listening and Monitoring
- Tracking conversations and mentions about the brand, industry, and competitors.
- Analysing audience sentiment and identifying trends.
Hashtag Strategy
- Researching and selecting relevant hashtags to increase reach and visibility.
- Creating branded hashtags to encourage user-generated content.
Platform-Specific Strategy
- Developing tailored strategies for each platform (e.g., Instagram, LinkedIn, TikTok, etc.).
- Understanding the unique audience and content type that performs well on each platform.
Content Repurposing
- Repurposing content across different platforms (e.g., turning blog posts into social media infographics or videos).
- Maximising content use for better engagement and reach.
Audience Growth Strategies
- Running campaigns and strategies to increase followers.
- Organizing giveaways, contests, and engagement activities.